On selling readers to advertisers

[“A good newspaper, I suppose, is a nation talking to itself” mused Arthur Miller in 1961.At their best, newspapers hold governments and companies to account. They usually set the news agenda for the rest of the media. But in the rich world newspapers are now an endangered species. The business of selling words to readers and selling readers to advertisers, which has sustained their role in society, is falling apart.] Economist, Aug. 24th.2006.

As free newspapers hit the streets of Copenhagen last week- in an emerging war among free dailies in Denmark- four up till now, probably seven by the end of the year, diverse large scale, eye-catching advertisements protrude from street facades. Sam Renseiw caught a glimpse of one. View it by clicking here or enter the scene above.(patafilm # 241, 01'29'', 6.3 MB, Quicktime/mov - Flash version here)