On Encoding and Decoding
If you go into a bookshop and ask them where to find a book on semiotics you are likely to meet with a blank look. Even worse, you might be asked to define what semiotics is - which would be a bit tricky if you were looking for a beginner's guide. It's worse still if you do know a bit about semiotics, because it can be hard to offer a simple definition which is of much use in the bookshop. If you've ever been in such a situation, you'll probably agree that it's wise not to ask. Semiotics could be anywhere. The shortest definition is that it is the study of signs.
Another short Sam Renseiw video interpretation, muddling the boundaries of referred context for addresser to addressee. View it by clicking here, or decode the message by entering in the sign above (patafilm 152, 00'45'', 3.3 MB, mov/quicktime- flash version here)